Sales Training Course – Be Seen As The Expert In Your Field
Every book sells better with good book reviews, but who do you know who will provide you a great review? Do you know anyone who has the clout to raise eyebrows and gain you the level of attention your book deserves?
Actually, if you do it right, the potential customers will find you. A lot of the information seeking on the internet is done by means of search engines. If you have established yourself as an argumentative essay writer in a given field and search engines become aware of this, you, and your information, will be presented by them to the seekers of the information you hold.
Give yourself some credit for what you do know. But don’t try to pretend to be more than you are. Study up on your subject, go to classes, read, talk to others in your field and put in the hours.
Do you and/or your company participate in industry events such as association meetings, trade shows, etc.? It takes more than attendance. It takes participation. Are you on panels? Do you write articles for the industry publications? Consider being involved in industry events – maybe even being on the board.
He or she must be capable also of editing his or her work. Making the writer identify easily the errors he or she has written unconsciously. In this way, there will be less to zero errors found in his or her work.
Here’s where it gets tough, and where a writer is needed to create the ultimatum: not obliterating rule #1 with rule #2. Your website writer should be able to convey the message to your visitor and keep the Google search phrase in there still. You want it readable, not keyword stuffed. That’s where the website writer can save you time and hassle. They know just how to create this balance and do it successfully.
Most authors are not boring. But do remember always that the attention span of the searcher is very short. There are millions of competitors and competing websites, just one single click away. You have just a few seconds to present YOUR brand, YOUR position and the primary reason why someone should buy YOUR book. A good book marketing strategy will deliver a powerful and compelling message in just a few seconds.
Ideally, you will have focused your expertise in one particular niche. Build a website to showcase your expertise in this niche. Include client lists, press releases, and demonstrations of you speaking or teaching on your topic.
Another venue would be your local public libraries. Call the library and schedule to do a talk. Of course, this won’t be a paying venue, but they will allow you to sell your book with a small percentage of sales going back into the library. This is a good way to help support your community as well. Local public libraries often favor those authors who self-published their books compared to those who use traditional publishing. Self-published authors are more easy to talk to. You also need to get your book reviewed in as many sources as possible as local public libraries prefer that. You will definitely get a great deal of publicity if you are able to make your book available to local public libraries. After all, this is where most of the readers go to to find books.
Obviously to be a successful freelance writer, you will need to find several place and clients to write for. You want to go for at least 5-7 sources of income. In one dries up or you get bored, then you will have a network of others backing you up financially. Limiting your sources is financial suicide. You might want to start with popular content sites or sites with “freelance writers wanted” clearly posted for easy jobs.
Positioning yourself as an expert on you eBay listing is an excellent way to give you customer the confidence to buy from you. Making yourself accessible and posting a blog adds further credibility to your claim. Those two subjects will be covered in another blog.
